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AMIROK

designed by Michael Nelson

www.amirok.com

THE BRAND

AMIROK was born from the desire to create an essential uniform that serves as a second skin. Our daily journeys can take us anywhere, as we remain open and curious to the infinite possibilities that each day presents.

 

This head-to-toe knitwear collection is crafted from fully recycled mulberry silk that fuses Italian luxury and sustainable innovation. We partner with artisans around the world to highlight a global exchange of creativity and ideas. Paired down to a single color combination of black and white – the pieces focus on form and cut. Purity is paramount.

THE FOUNDER

Michael Nelson launched his eponymous handbag collection in 2012. Splitting his time between New

York and Nairobi, he developed a fair-trade cooperative in Kenya. Thebrand was championed by celebrities and sold successfully around the world for 8 years.

 

In 2019, Michael launched AMIROK- a menswear collection developed for warm weather destinations. Selling exclusively to hotels in places like Marrakech and Cape Town, the brand achieved 100% sell-through and gained global attention.

 

Emerging from the pandemic with renewed clarity, Michael has pivoted AMIROK to focus on fully engineered knitwear. Knowing that daily life has changed and priorities have shifted, there is a need to
dress oneself in elegant comfort.