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designed by Aaron Potts

Aaron Potts was born and raised in Detroit, MI to a working-class family with roots in the American South. A childhood filled with church, weekend fishing trips, going to work with his carpenter father and shopping with his dress-loving mother would shape his future view of art and design. He discovered fashion in high school and never looked back. He attended Parsons School of Design and held internships with Marc Jacobs, Tracy Reese and Donna Karan before embarking on an international career designing for Emanuel Ungaro, Ellen Tracy, Escada, Tamara Mellon, Badgley Mischka and others. 


In the spring of 2019, he launched the passion of his life, A.Potts. Through a lens of what he calls "EVERYDAY EDITORIAL", A.Potts embodies his embrace of creativity and usefulness - pieces that are as special as they are practical, designed to address the needs and wants of busy creatives. This street-ready & runway-worthy collection fuses utilitarian details with couture volumes, executed in modern, yet practical fabrics.  


The collection is an expression of Aaron's love of beauty that unites and celebrates people of all races, sizes, ages and gender expressions. The unifying factor is the collective spirit of artfulness, chicness and self-exploration. A.Potts is inspired by Black history, classical Japanese design, utilitarian gear and the creative souls in the A.Potts tribe. A.Potts has had the honor of winning the FGI Award for Best All-Gender design in 2020, was chosen as a "Paradigm Shifting NYC Designer" by Harper's Bazaar, had a look featured in the Met Museum's "In America: A Lexicon Of Fashion" and has been seen in Vogue, the NYTimes, Harper's Bazaar, L'Officiel, Paper and other influential publications. A.Potts can regularly be seen on influential culture creators such as Janet Jackson, Queen Latifah, Lauryn Hill, Jacob Elordi, H.E.R., Usher, Machine Gun Kelly, Ciara, Billy Porter, Angela Davis, Deon Cole, Joel Kinnaman, Amy Sherald, Chloe Bailey, Monet Xchange, Carol AIt, Robin Thede, Jill Scott, Questlove and many other artists from the worlds of dance, art, entertainment and writing.

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