© 2015 New York Men's Day

Descendant of Thieves


Descendant of Thieves is a NYC based indie menswear brand founded in 2009. Their non-conformist approach is to manufacture in limited batches by a select class of master tailors rather than the traditional industrialized process. This more complicated way of manufacturing keeps to the brand's mission of making unique clothing that is not oversaturated in the market. The company releases new products every Friday at noon (est) at their retail store and on the website. With select worldwide distribution, Descendant of Thieves caters to the effortlessly stylish man who prefers to wear clothing that is as individualistic as they are.

Krammer & Stoudt


Krammer & Stoudt started in 2012, in Los Angeles. Married couple Michael Rubin and Courtenay Nearburg decided to create a menswear line that offers upscale casual cool with a contemporary point of view.


Mike Rubin is a Southern California native, a surfer and a skater, dabbling in the LA/OC punk scene of the early 80’s. Beginning his creative career airbrushing surfboards in Huntington Beach, he went on to attend San Francisco Art Institute and then California Institute of the Arts, where he practiced painting, sculpture and video. Upon graduating from Cal Arts, Mike enjoyed a long career at Disney as a scenic artist. 


The goal at Krammer & Stoudt is to create a wholly Made in the US luxury menswear brand. Mike and Courtenay build on a foundation of heritage Americana tropes, taking those stories to a new level of sophistication with updated silhouettes, using the finest imported textiles from Italy, Japan and Portugal

Lucio Castro


LUCIO CASTRO is a menswear label established in 2011 in New York City. Its first collection for Spring Summer 2012 was picked up by influential retailer Opening Ceremony to be sold in four of its doors. The brand kept growing in the following seasons and in 2013 it was chosen to be part of the CFDA Incubator program. In 2015 LUCIO CASTRO was selected as a Woolmark Menswear Prize Finalist. Since 2013 LUCIO CASTRO has been collaborating with Chinese brand LILANZ creating four collections per year. In 2019 Lucio Castro also directed his first feature film, “End of the Century”, that was selected to be at the prestigious New Directors / New Films Festival at MoMA and for which he won the award of Best Picture at the Buenos Aires International Film Festival.

Private Policy


Private Policy is a New York based menswear brand that offers genderless silhouettes and a range of sizing for men and women.  Focused on reinventing downtown streetwear, Private Policy takes high-quality fabrics and combines them with classic shapes to create a visual and tactile sensation; focussing their collections on the Soho, Chinatown, and Lower East Side kids.  Each season looks to high quality fabrics such as satin velvet, silk wools, and furs as staples. Creative Directors, Haoran Li and Siying Qu graduated from Parsons in May 2015 and merged their expertise of womenswear and menswear together to create Private Policy.  They launched their collection with a spring/summer 2016 capsule collection during NYFW in September 2015.



Julian had, from his first pair of designer shoes until the moment he became a designer, spent his time developing his own personal style but felt limited by what was in the menswear sections of his frequented department stores and boutiques. It was while, Julian was seeking  inspiration instead from womenswear that he found the answer to his problems.


Instead of looking at shopping racks in terms of gender association he looked at the entire store as filled with options he could use regardless of who the store thought they were marketing it to. Finding more inspiration in womenswear garments Julian wondered why the men’s and women’s sections were so polar in their differences. In menswear things were dry, safe, contemporary, and boring compared to the color palette, freedom in silhouette, and diversity in womenswear.


At the time, Julian was serving in the US Army while stationed in Korea. As a child and teenager he spent time with his parents living in Korea and knew the magic of Korean seamstresses and tailors. Pairing with his first tailor who also had a great skill in pattern making, Julian began designing options for himself he couldn’t find in either men’s or women’s sections. By the end of his first year in Korea Julian had redesigned his entire wardrobe piece by piece by either tailoring existing pieces or creating new ones.

By the spring of 2015 Julian along with his first partners, Steve and Deanne, had taken Julian’s skills to the next level and created a brand for the designs to be known by. The first collection titled, WARRIOR was Julian’s first real attempt at branding the creative force he felt led him to creating many of his first pieces.

Season by season Julian continued to dream up new ways to dress not only himself, but the fans he was gaining both in Korea and NYC.

Kirill came onto the team in 2015 first as a model in the first collection and then partner of the Creative Director. Julian and Kirill started to draft a plan to get the brand out of Seoul into NYC. Kirill, being more attracted to the technical business side of running the brand naturally began improving a lot of the business practices and timeliness of executing garment manufacturing while in Seoul. Together the two developed each next collection.