Aaron Potts was born and raised in Detroit, MI to a working class family with roots in the American South. A childhood filled with church, weekend fishing trips, going to work with his carpenter father and shopping with his dress-loving mama would shape his future view of art and design. He discovered fashion in high school and never looked back. He graduated from Parsons School of Design and went on to intern for Marc Jacobs and Donna Karan. After an international career designing for Emanuel Ungaro, Anne Klein, Ellen Tracy, Escada and Tamara Mellon and helping to launch brands such as Kaufmanfranco and TOCCIN, the time was right for Aaron to create APOTTS. The brand embodies his embrace of creativity, diversity, artistic community, self expression, unisex sensibility and practicality.