William Frederick's William McNicol.jpeg

William Frederick

designed by William McNicol


William Frederick was launched in 2018 by self-taught designer William McNicol in his hometown of Cleveland, Ohio.


Using a wide range of references, William Frederick collections are made to be interpreted and to provoke an intimate engagement with the clothing. Rooted in utility and usefulness, the brand’s garments are designed to be trustworthy and reliable companions to daily life.


All pieces are designed, developed, and manufactured in Cleveland, which was once second only to New York City in garment manufacturing in the United States. Restoring Cleveland’s rich tradition and history of garment manufacturing is the brand’s primary objective.